![]() "The results have been that Station Casinos has been able to gain an edge in maintaining relationships with current customers and attracting new guests." "By standardizing on Informatica technology, Station Casinos is able to reach customers more effectively and direct our messaging to them more accurately, with extended personalization and delivery in real-time, using various points of contact," said Scott Kreeger, senior vice president and chief information officer, Station Casinos.Tweet this : Station Casinos Hits The Jackpot With Real-Time Customer Analytics Powered By #platform Looking forward, Station Casinos intends to integrate social media information into its customer-centric strategy, and to deliver meaningful offers and rewards to customers during the actual touch-point engagement based on its comprehensive customer analytics.
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